Search Engines and Editorial Integrity

Eight of the major internet search engines insert advertisements in search engine results without clear and conspicuous disclosure that the ads are ads. The organization Commercial Alert has filed a formal complaint with the Federal Trade Commission against misleading practices by Lycos, HotBot, AltaVista, LookSmart,, Netscape, iWon and Direct Hit. If you're looking for a search engine with some integrity, try Google, Yahoo or Excite instead.