Nearly 70 percent of Americans say they do not trust corporate America, according to a recent survey conducted for the Interpublic's Golin/Harris PR unit. According to O'Dwyer's PR Daily, the surveys says that the Enron meltdown is only one of a number of recent events that have created "a crisis of confidence and trust in the way we do business in America." Industries that are especially mistrusted include: oil & gas; insurance; investment brokers; utilities; airlines; telecom; advertising; the media; PR; accounting; chemical; pharmaceuticals; and management/consulting. "Imagine," quips one O'Dwyer's reader, "if all the PR firms that were paid handsomely to create the positioning and hype that led to this mistrust, had to pay it all back."
The Corporate Confidence Game