Operation Army Advertising

"Just like in the old days, the military wants you," writes Beth Snyder Bulik. "But these days, Uncle Sam has a better pitch. With the help of big-time ad agencies and sleek messages, the stalwart armed services have modernized their marketing and advertising o and attracted a new generation of recruits in the process." Tactics used to promote its "Army of One" slogan have included interactive games on the Internet and sponsorship of a NASCAR race car.