Submitted by Sheldon Rampton on
"Several of the leading presidential candidates have adopted 'change' as a campaign theme and have rushed to claim that they themselves are the candidates for change," notes Frank Newport of the Gallup polling organization. "But exactly what form that 'change' should take has been a little murky. Change is such a broad concept that -- like a Rorschach inkblot test -- an individual can read into it what he or she wants." To clarify things a bit, Gallup surveyed Americans to ask what type of change they wanted. The three most common answers were: end the war in Iraq/bring troops home (26 percent); healthcare reform (19 percent); and fix the economy/create more jobs (18 percent). Stopping illegal immigration came in fourth, at 10 percent.