MultiVu Goes MultiCultural

The PR firm MultiVu has a new "social media news release targeting the U.S. Hispanic audience," reports PR Week. Its "Interactivo Multimedia News Release" (IMNR) distributes fake news "broadcast content, photos, and text to Hispanic social networks and news sites. Video content will also be distributed to video-sharing sites such as MiGente and HispaVista. And IMNR content will appear in Spanish on the Reuters billboard in Manhattan's Times Square." MultiVu parent company PR Newswire purchased Hispanic PR Wire in January. MultiVu's new division, "MultiVu Latino," is headed by Hispanic PR Wire co-founder Manny Ruiz.