Former Prime Minister of Thailand, Thaksin Shinawatra, has called in the founder of of the U.K-based PR firm, Bell Pottinger, Tim Bell, to help rebuild his image. Shinawatra, who bought the Manchester City soccer club last year, has infuriated supporters, players and board members by signaling his intent to dump the popular club manager, Sven-Goran Eriksson. Players recently canvassed the possibility of boycotting a promotional tour of Thailand. PR Week reports that Shinawatra relied on a PR campaign to help puff his image when he first bought the club. "Many fans were won over earlier this season by a dizzying round of star signings and Shinawatra clips on You-Tube, including one of him attempting to sing Blue Moon. Shinawatra was soon known as 'Frank Sinatra' by the City fans, a name conjured up by the PR team to soften his image," David Quainton reports.
Shinawatra's Own Goal