Submitted by Anne Landman on
Sears has entered into a first-ever deal with the United States Military to market a new line of officially sanctioned, military-styled clothing to men, women and boys. The military has officially licensed a "soldier chic" line of clothing to Sears called the "All American Army Brand First Infantry Division" collection. The garb, to be launched in 550 Sears stores in October -- just in time for the holiday season -- consists of "authentic lifestyle reinterpretations" of regulation uniforms and military-issued gear like T-shirts, hooded sweatshirts, denim and other outerwear. The partnership is part of a marketing strategy to raise the public profile of the U.S. military. Sears already carries some military-themed merchandise on its Web site, like a Modern Military Figure Special Forces Soldier toy for ages 8 and up, a musical DVD titled "Death Chants, Breakdowns and Military Waltzes, Vol. 2," which lists song titles like "Cadaver Recovery Man" and "Mud & Guts," and a Self-esteem Zip Military Style Vest for Juniors.
Diane Farsetta replied on Permalink
and the line's PR firm is...
[[Euro RSCG]], according to [http://www.odwyerpr.com/members/0903eurorscg_sears.html O'Dwyer's PR Daily] (sub req'd):
Mutternich replied on Permalink
U.S. military garb is SO last-century.
What I want is the complete Blackwater and Dyncorp ensembles. Oh, and everything those police were wearing at the DNC and RNC.
martin holsinger replied on Permalink
death chants, breakdowns, and military waltzes
....is the name of one of John Fahey's early guitar albums for Takoma, which was one of the first indie record labels. Somebody's got a twisted sense of humor!