Sciences International -- the firm that evaluated the safety of certain chemicals for the U.S. Center for the Evaluation of Risks to Human Reproduction, "helping the government determine whether they pose dangers to reproduction and newborn babies" -- has been fired by the federal government.
Retailers "eager to connect with teen and twentysomething shoppers" are increasingly marketing to them through their cell phones, reports USA Today. New marketing approaches include "coupons that go to shoppers' cellphones." The marketing firm Access 360 Media "saw redemption rates of about 40%" with cell-delivered coupons, as opposed to "less than 2% for many print or online coupon campaigns." Then there's GPShopper, "an Internet-style search engine that lets shoppers search a chain's entire inventory," with Best Buy, Toys R Us and Sports Authority among the chains using the service.
PR Week gave its "Public Affairs Campaign of the Year 2007" award to the Porter Novelli firm and the Abundant Forests Alliance, a front group for the "wood and paper products industry." The campaign was launched in response to "environmental activist" efforts to "change the foresting industry's procurement practices." The campaign's goal was to convince
In its current issue, the American Journal of Clinical Nutrition acknowledges that a review of soft drinks and obesity (which challenges links between the one and the other) was funded by the American Beverage Association. But the journal excludes information that one of the authors personally and professionally has had close ties to the beverage industry.