Corporate Social Responsibility

Disney's Healthy Food Marketing Plan a Fantasia?

On the very day that Walt Disney Company announced that it would limit future food marketing deals to brands that provide healthy food products to kids, there was Kellogg's sugar-crazy Tony the Tiger (again) welcoming kids to Disney's website. Is the company, then, not "Greeeaat!" for its plan to limit calories, fat, saturated fat and added sugars to any product the Disney name promotes?


Faulty Accounting

The British Advertising Standards Authority (ASA) has upheld a complaint against a Scottish energy utility that claimed that a tree planting scheme funded by consumers volunteering to pay a higher tariff would offset their carbon emissions. The ASA told Scottish & Southern Energy (SSE) to withdraw a brochure promoting the scheme. SSE had argued that the average household produced 4.65 tonnes of carbon dioxide a year from gas usage and household waste.


McDonald's Chews Fat with "Independent" Obesity Researchers

When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.


GolinHarris Aims To 'Leverage and Deflect' Activists

Global PR firm GolinHarris has unveiled a range of new "practices and products," including one it has dubbed "Engage: Activist Issues Management." The firm explains, "In response to the growing influence of NGOs, GolinHarris has formalized its approach to leverage and deflect the influence of activists on issues ranging from the environment to animal welfare." In


How Bizarre is a CSR Bazaar?

The Institute for International Research notes that it is transmitting information about its September 2006 corporate social responsibility meeting in Dubai solely via the web in order to conserve paper. But one of IIR's sessions--the "CSR Bazaar"-- might lead some to wonder if the organization sees the forest or only the trees.


BP's Adman Got Suckered by His Own Scripts

BP is the most successful oil company at greenwashing its own image. Unfortunately for BP, the recent news about its massive oil leak in Alaska and the shutting down of its corrosive pipelines have revealed the truth -- it really is all about oil profits. In the New York Times , a BP adman admits that even he was suckered.



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