"Sustainable Development is dead. Its demise came, ironically, at the World Summit on Sustainable Development," CorpWatch's Kenny Bruno writes in his report from the UN meeting in Johannesburg. "It's not that the phrase wasn't invoked. It was, ad nauseum. But it was hardly discussed. Instead, sustainable development was deemed to be whatever compromise governments happen to reach on trade, subsidies, investment and aid, and whatever projects corporations see fit to finance. 'Sustainable Development' is now officially meaningless."
"'If you really want to hear about it, the first thing you'll probably want to know is where all these profits came from, and why all these acquisitions went sour, what our net income is, and why WorldCom stock prices are in the toilet, but I don't feel like going into it, if you want to know the truth. In the first place, that stuff bores me. . ." So begins the opening paragraph of the winning submission in the "Best Fictional Earnings Release Contest," sponsored by Gregory FCA, an investor and public relations firm, based in Ardmore, PA.
Dot-com CEOs, day traders and other leading icons of the roaring 1990s are passing from the scene along with the economic bubble that created them, but Baffler editor Tom Frank notes that "one group remains untouched: the public intellectuals of the bull market. The writers of Dow-worshipping books and commentators who handed down daring pronunciamentos from the silicon heights are still cruising from one posh gig to the next.
During the roaring 90s, big media missed the big story about corporate America's excesses. "Reporters spent a lot of time covering PR news releases instead of looking behind the curtain," says investigative journalist Lowell Bergman. But corporate CEOs themselves seem to have had a pretty good idea what was lurking there.
WorldCom may be a bad example of how to run a company, but it's doing a good job of reputation management, according to Idil Cakim of the Burson-Marsteller PR firm. "WorldCom is a good example of how crisis could be managed, or at least the public could be answered, via the Internet," Cakim said, praising the web site which WorldCom has created to share information with the public about its bankruptcy.
The Initiative for Software Choice appears to be a front group for Microsoft, which is lobbying to stop governments from using open-source software. The governments of Peru and Canada are considering going to open source, which is cheaper (often free) and usually more secure and bug-free than proprietary software like Windows.
"Public relations firms giving advice on corporate ethics? That sounds like a plot line straight out of a movie by Woody Allen," Jeff Barge, president of Lucky Star Public Relations, wrote in a July 30 Wall St. Journal letter-to-the-editor. Quoting Barges remarks, Paul Holmes, editor of the Holmes Reports, reflects on PR's role in ethical corporate policy making.
The U.S. State Department is seeking dismissal of a human rights lawsuit against Exxon Mobil's activities in Indonesia, where villagers say that they were victims of murder, torture, kidnapping and rape by the military unit guarding the company's gas field. "In response to a request by the corporation for an opinion, the department declared that pursuit of the case would harm Washington's campaign against terrorism," reports the New York Times.
Public domain information - including our shared culture of literacy and democratic dialogue, basic drug research and government information resources paid for with public tax dollars - has grown in importance now that the Internet has empowered everyone to become a creator and to readily share information with others. As a result, writes David Bollier, corporate "content aggregators" -- film studios, publishers, record labels -- have "brazenly cast a broad net of claimed ownership rights in the intangibles of our culture.
Adelphia Communications is using Robinson Lerer & Montgomery for crisis PR in the aftermath of its bankruptcy filing and the arrest last week of several company executives. "RL&M's mission is to reassure cable subscribers that the company has a future once its reorganization is completed," writes O'Dwyer's PR Daily. An ad campaign will urge cable subscribers to "stick with us," characterizing the bankruptcy as "a reorganization effort to rebuild the company and restore its integrity."