When KFC crowed on October 30, 2006, that it was planning to ban transfats in its U.S. fried chicken, the company had a PR machine behind it ready to score a news hit in one of the nation's fast food capitals, New York City.
New York City, with the support of Republican Mayor Michael Bloomberg, aggressively is moving forward to ban trans fats from restaurants--the stuff that says “hydrogenated” before the word oil in fast foods, snacks and many other processed and restaurant foods. Other cities are contemplating similar action.
On the very day that Walt Disney Company announced that it would limit future food marketing deals to brands that provide healthy food products to kids, there was Kellogg's sugar-crazy Tony the Tiger (again) welcoming kids to Disney's website. Is the company, then, not "Greeeaat!" for its plan to limit calories, fat, saturated fat and added sugars to any product the Disney name promotes?
"Kids will buy what they want.
While federal law provides only minimum guidelines for healthy school meals (and snack foods and branded beverages proliferate in school vending machines), state-based activism has the potential to push standards higher. That's the cautionary message delivered by food marketing critic Michele Simon at last week's 29th Annual National Food Policy Conference.
Ah, the sounds of School Year 2006-2007: the clatter of coins going down the pop machines to let loose a POWERade or an aspartame-sweetened diet soda -- maybe even a bottle of juice or milk. The rip of a new box of "reduced-sugar" Fruit Loops (or Frosted Flakes or Apple Jacks) at breakfast.