Rapper Mocks Direct-to-Consumer Drug Ads

The New Jersey rapper, Sudden Death, has launched a free-to-play track which mocks the drug industry's direct-to-consumer advertising (DTCA). The song, titled Pillagers, describes the experience of a man taking two dozen pills for various conditions being prescribed the notional drug Liquiplox that "relaxes the lining of your throat making it easier to take pills". "Liquiplox isn't for everyone.


Let's Picko on Sicko

A Google advertising sales rep has apologized after using her company blog to urge healthcare companies to take out Google ads attacking Michael Moore's new movie, "Sicko." Moore "attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst," wrote Lauren Turner.


Health Groups Dismiss Drug Ads Report As 'Biased'

A report by the European Commission (EC), which favours weaker regulatory standards on the advertising of prescription drugs, has been dismissed as biased by a coalition of consumer groups and health professionals.


Al Gore, Corporate Greenwasher?

Is Al Gore aiding and abetting the world's largest greenwashers? The New York Times reports that "The brightest lights in the advertising business are gathering in Cannes, France, this week for an annual celebration. ... Mr. Gore is being accorded rock star status at the festival. ... The embrace of Mr. Gore shows how 'green' advertising has galvanized the marketing community.


Alli Oops! A Real Mess for Drug Campaign

GlaxoSmithKline (GSK) has launched a $150 million promotion campaign for its over-the-counter (OTC) weight loss drug, Alli. But not all media coverage is up-beat about what is a lower-dose version of Roche's prescription only drug, Xenical.



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