"Army Strong, as the Army's latest recruiting campaign is called ... has a definite emphasis on electronic communications, from opportunities to chat live on the Web site with soldiers ... to interactive sections showing what boot camp is like, the different specialties the Army trains people for, and more," writes PR Week.
The Hill reports, "Automakers plan to attack congressional efforts to raise fuel mileage standards in a series of radio and newspaper advertisements this weekend, the unofficial start of summer driving season.
A faux environmental ad campaign is ending. The ads "featured a series of somber models with smudged faces peering over a headline that said 'Face It, Coal is Filthy.' The ads ran in The Wall Street Journal, the Washington Post and several newspapers serving Capitol Hill, as well as on local buses and in the subway system," reports John Fialka.
"In the past year, the [Iraqi] Kurds have spent more than $3 million to retain lobbyists and set up a diplomatic office in Washington," writes Rajiv Chandrasekaran.
In the last few weeks we have fielded inquiries from journalists around the world seeking recent local examples of greenwashing. Given that the article on greenwashing has ranked up amongst the top 50 articles in terms of the number of readers over the last few months, we figure it is time to add some recent case studies. So, if you have an example that springs to mind, here's your chance to add it to our collection.
Later this month, proposals "that would jeopardise the current ban on direct-to-consumer advertising for prescription drugs" in the European Union will be unveiled, reports Hannah Brown.
Beware the blog that gushes about a product, movie, or anything you might consider purchasing. There's a chance that the blogger is on the payroll of "new marketing middlemen such as PayPerPost Inc. that connect advertisers with mom-and-pop webmasters." PayPerPost alone pays 15,500 bloggers for inserting their clients into blog postings.
"Exxon Mobil has teamed up with Stanford University to find breakthrough technologies that deliver more energy while reducing greenhouse gas emissions," enthuses a TV commercial by the oil giant.