Military PR To Recruit Bodies, Hearts and Minds

"Army Strong, as the Army's latest recruiting campaign is called ... has a definite emphasis on electronic communications, from opportunities to chat live on the Web site with soldiers ... to interactive sections showing what boot camp is like, the different specialties the Army trains people for, and more," writes PR Week.


Another Filthy Front Group

A faux environmental ad campaign is ending. The ads "featured a series of somber models with smudged faces peering over a headline that said 'Face It, Coal is Filthy.' The ads ran in The Wall Street Journal, the Washington Post and several newspapers serving Capitol Hill, as well as on local buses and in the subway system," reports John Fialka.


New Participatory Project: Adding Examples of Greenwash to SourceWatch

In the last few weeks we have fielded inquiries from journalists around the world seeking recent local examples of greenwashing. Given that the article on greenwashing has ranked up amongst the top 50 articles in terms of the number of readers over the last few months, we figure it is time to add some recent case studies. So, if you have an example that springs to mind, here's your chance to add it to our collection.


Latest Version of Pay for Play: Bucks for Blogs

Beware the blog that gushes about a product, movie, or anything you might consider purchasing. There's a chance that the blogger is on the payroll of "new marketing middlemen such as PayPerPost Inc. that connect advertisers with mom-and-pop webmasters." PayPerPost alone pays 15,500 bloggers for inserting their clients into blog postings.



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