Junk Food Ads Dominate In Television Food Advertising

A survey (pdf) by the Cancer Council of New South Wales has found that 81% of all food being advertised on television in Australia was for junk food. The study, which has been published in Health Promotion International journal, recorded 645 hours of television between 7am and 9pm on both weekdays and weekends in four different locations. It found that 31% of all ads were for food, with fast food and takeaway foods being the most common.


Media Wars: Advertising for the U.S. Military

The first spots produced by the U.S. Army's new ad agency, McCann Erickson, aim "to recruit Arabic-speaking translators," reports Advertising Age. The Arabic-language spots are running in heavy rotation during World Cup coverage on the Arab Radio & Television Network in Canada and the United States. In one ad, a soldier says, "I am a bridge between two cultures. ... I make the children smile because I can speak with them," followed by "a mention of a $10,000 reward for joining the Army and the possibility of expedited U.S.


CanWest Pushes Drug Ads in Canada

The Canadian government has until the end of June to respond to a legal action by CanWest MediaWorks, which wants to overturn the ban on direct-to-consumer advertising of prescription drugs. CanWest MediaWorks, which owns a national television network in Canada, lodged the claim in December 2005.


Telecom Firms Dial Up Ad Spending

"Telecommunications companies are spending serious green on advertising in recent weeks," as several telecom-related bills, including on network neutrality, come before Congress. A study by Arlen Communications estimates that the U.S. Telecom Association, which "represents the majority of the Bell telecommunications firms," has spent $250,000 a week over six weeks. And SBC/AT&T has spent some $600,000 a week, according to Arlen. A U.S.



Subscribe to Advertising