Let's Picko on Sicko

A Google advertising sales rep has apologized after using her company blog to urge healthcare companies to take out Google ads attacking Michael Moore's new movie, "Sicko." Moore "attacks health insurers, health providers, and pharmaceutical companies by connecting them to isolated and emotional stories of the system at its worst," wrote Lauren Turner.


Yahoo: Notice What We Say, Not What We Do

One day after the mother of Chinese reporter Shi Tao announced she was suing the Internet company Yahoo for helping Chinese officials imprison her son, Yahoo said it was "dismayed that citizens in China have been imprisoned for expressing their political views on the Internet." Yahoo's brief statement did not mention Shi Tao, who received a 10 year jail sentence for "leaking state secrets" in 2005. He had forwarded an email describing media restrictions placed by the Chinese government. The court that sentenced Mr.


McDonald's Wants in the "Mom-to-Mom Dialogue"

PR Week has more on McDonald's "moms' quality correspondence" PR campaign. The fast food giant met with the six mothers in early June, "at the company's global headquarters in Oak Brook, IL. Future interactions will include a visit to a beef supplier in August and a 'farm field' and produce supplier in September. ...


PR Firm Sought To Spin Nuclear Waste Concerns

The U.S. Department of Energy's (DoE's) "division in charge of disposal and storage of spent nuclear fuel and radioactive waste, notably the controversial Yucca Mountain project, is on the hunt for a PR firm to develop its communications and public outreach," reports O'Dwyer's.


Unilever: "Viva Marketing!"

The multinational consumer product company Unilever "has launched ViveMejor, a multimedia marketing initiative that targets the Hispanic community" in the U.S. The PR firm Edelman's multicultural practice is heading communications for the campaign. The campaign includes a magazine, "distributed for free at grocery stores and online ...



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