A Kinder, Gentler Microsoft

"A humbler Microsoft" is "reinventing itself," writes Advertising Age. "It is enlisting young executives ... in a marketing-leadership program to help it overcome hurdles such as competition from free software; the challenge of competing against itself with new products; and getting consumers to trust the company once blames for security breaches." Microsoft's chief marketing officer, Mitch Mathews, was elevated so that he reports directly to CEO Steve Ballmer.


RedState Blogger Boosts Wal-Mart For Bucks

PR giant Edelman has hired blogger Michael Krempasky "for his ability to connect with conservative audiences," O'Dwyer's PR Daily reports. "Krempasky, on his site, refers to the Edelman gig as his 'day job' versus his blogging hobby.


The Multimedia Election

"Hardly a day goes by without someone sending me a link to a video, Flash animation, or MP3 file related to the U.S. political campaign," obsserves Steve Yelvington. "It's the first time that multimedia files have been so thoroughly woven through the national political conversation. JibJab's hilarious animations, "This Land" and "Good to Be in D.C.," have been widely covered, but there's much more.


Jailed for Blogging

Juan Cole reports that Omid Memarian, an Iranian writer, journalist, weblogger and social activist has been arrested, making him the fourth journalist to be arrested in an apparent Iranian crackdown on reformist journalists and webloggers who are seen as enemies of the regime. Cole urges people to complain to the Iranian government or their interests section in Washington, DC.


Fake Blogs, True Buzz

To market a new video game, Sega built a PR campaign around a hoax. It created a weblog whose host called himself "Beta-7" and claimed that the game caused him to suffer blackouts and uncontrollable fits of violence. In reality, "Beta-7" was a fictional character, invented by the Portland, Oregon advertising agency Wieden and Kennedy.



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