I am very pleased to announce that Mary Bottari is joining the Center for Media and Democracy. She is the Director of a new project we are calling the "Real Economy Project." (You know, the "real" economy, as opposed to the faux Wall Street-driven economy?)
For those of you who don’t know Mary, she really is a powerhouse — she’s an exceptional public interest advocate with tremendous communications and campaigning experience. For the last ten years, she has served as a senior analyst for the Washington, D.C.,-based consumer group Public Citizen.
She started in its Global Trade Watch division in the months before the World Trade Organization’s Seattle Ministerial meeting. Mary was deeply involved in planning for Seattle, and she ran the NGO press center to help communicate the disillusionment of labor, farm, and environmental groups with the corporate trade agenda.
The National Advertising Review Council (NARC), a "coalition of advertising organizations" that recommends standards for industry self-regulation, issued its first rulings dealing with blog promotions. NARC faulted two companies for "posting 'reviews' of dietary supplements, but not disclosing that they actually own the products," or that the reviewers were paid.
In what may be the first case against online astroturfing, New York's attorney general has reached a settlement with a cosmetic surgery company.
The U.S. Federal Trade Commission (FTC) "may soon require online media to comply with disclosure rules under its truth-in-advertising guidelines." FTC assistant director Richard Cleland said, "Consumers have a right to know when they're being pitched a product." But the "hypercommercialism of the Web" may be "changing too quickly for consumers and regulators to keep up," reports the New York Times.
The "new world of promoting start-ups in Silicon Valley," California, is "where the lines between journalists and everyone else are blurring and the number of followers a pundit has on Twitter is sometimes viewed as more important than old metrics like the circulation of a newspaper," observes the New York Times. Instead of angling for "mentions in print and on television," publicists for new tech companies "court influential voices on the social Web." This means that "P.R.