Video News Releases

Fake News without the Gatekeepers

It's "the most aggressive example yet in a growing trend of marketers utilizing broadband video downloading to bypass traditional TV outlets," writes Joe Mandese. During the ABC network's Super Bowl coverage, Anheuser-Busch debuted "Bud TV," a "direct-to-consumer network ...


Simon's Prediction: VNR Disclosure Will Increase in 2006

Doug Simon, the President and CEO of D S Simon Productions, a major producer of video news releases (VNRs), optimistically predicts that in 2006 "TV stations will more willingly disclose sources of outside video they use on air during news and other programs." L


The Victory of Spin

More examples of the Bush administration's manipulation of news spilled out into U.S. newspapers last week. Raising further questions about how the White House continues to spin its "War on Terror," the Los Angeles Times reported on November 30 the U.S. military "is secretly paying Iraqi newspapers to publish stories written by American troops in an effort to burnish the image of the U.S.

Fake News = Weakened Democracy

"The public's ability to participate in the rule-making process was undermined" when the administration of California governor Arnold Schwarzenegger produced video news releases (VNRs) promoting controversial proposals, ruled Sacramento Superior Court judge Lloyd Connelly.


One Step Forward (But Two Back) in the Fight Against Fake News

"Myself and others felt violated by the first bill," said Doug Simon, the founder, president and CEO of D S Simon Productions, a major producer of the faux television news reports known as video news releases (VNRs).

Doug (Pee Wee) SimonSimon was referring to the Truth in Broadcasting Act (S 967). In its original incarnation, this bill would have required a "conspicuous" disclosure to accompany any government-produced or -funded prepackaged VNR or the radio equivalent, an audio news release (ANR).


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