Public Relations

Zeal for Veal

Veal USA, representing US veal producers, is planning a national campaign to promote veal consumption and to counter concerns about inhumane treatment of veal calves. "We're also trying to put back the glamour and the elegance of veal," said Laura Vermeire, VP of marketing.


Bin Laden's Kin Still Looking for a PR Firm

PR Week reported on October 1 that family members of Osama bin Laden went shopping for a PR firm shortly after September 11 to help distance themselves from their terrorist relative, whom they claim to have disinherited several years ago. Steven Goldstein and his firm, Attention America, was approached by one of bin Laden's brothers in late September. Goldstein, who is Jewish and pro-Israel, thinks he was approached by the bin Laden family because of his religious and political stance.


PR for the "Book of Life"

Scientists as well as financial analysts caution that gene therapies may never come to fruition. If they do, they will be probably useful only for a handful of rare diseases. A Motley Fool financial columnist tells millions of readers, "There's no reason why the average investor should be invested in biotechnology companies.


Another Spin Doctor for Saudi Arabia

Saudi Arabia, which hired Burson-Marsteller three days following the September 11 terror attacks, has signed up another PR firm to help manage its image in the United States. Qorvis Communications, headed by former Shandwick North America CEO Michael Petruzzello, will do polling and Congressional lobbying.


Beers Unveils "Dialog with Islam"

PR Week reports that U.S. undersecretary of state for public affairs and public diplomacy Charlotte Beers has unveiled her strategy for "telling America's story to overseas audiences, particularly in Muslim countries." Contrary to earlier reports, the campaign does not emphasize advertising.


Pharmaceutical Industry Taps Edelman to Handle Bioterrorism

The Pharmaceutical Research & Manufacturers Association (PhRMA) has hired Edelman Public Relations Worldwide to help position the pharmaceutical industry as a "leading source of information to the public" on the issue of bioterrorism. For the other side of the story, check out what has to say about wartime profiteering by drug companies and the controversy on patented drugs which started when the first signs of anthrax attacks appeared in the US.


PR in the New World Order

PR has a vital role to play in promoting economic globalization and fighting terrorism, according to the latest issue of The Holmes Report, a public relations industry trade newsletter. Holmes cites the musings of Jack Leslie, chairman of Weber Shandwick Worldwide and a past executive with the Sawyer Miller Group (whose role in explaining away the Colombian government's involvement with drug traffickers is detailed our book, Toxic Sludge Is Good For You).


Carlyle Group Hires a PR Executive

Faced by controversy regarding its links to the bin Laden family and high-ranking government officials, the Carlyle Group has has named Chris Ullman, a former official with the U.S. Office of Management and Budget, as its vice president for corporate communications.


Spin for a Spinning World

The PR industry is in dire need of PR help itself, according to industry leaders. Even before September 11, American PR firms "were looking at their first year of negative growth, slashing staff and shuttering offices as an economic slump wiped out clients and accounts," reports Andrew Quinn. According to Alan Kelly of a high-tech public relations firm in San Francisco, "We've swung from a media Camelot to what one of my colleagues has termed 'Death Valley.' "



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