Wal-Mercado of the Twenty-First Century
Submitted by Diane Farsetta on
"Wal-Mart Stores accounts for 65% of Latino music sold in the U.S. -- more than double the giant retailer's market share in the general market," writes AdAge.
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Race / Ethnic Issues
What Media Democracy Looks Like: Testifying in Milwaukee
"Media democracy" is a term that everyone defines a little differently.
Is it quality reporting that not only informs about local, national and international issues, but also facilitates citizen involvement? Is it having the diversity of our communities represented among media owners? Is it giving local programmers access to the airwaves? Is it holding broadcasters to the terms of their freely-granted licenses? Is it ensuring a variety of news and cultural media offerings?
Sept 7 in Milwaukee: Future of Media FCC Hearing
Submitted by Diane Farsetta on
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Inclusive Fake News Practices
Submitted by Diane Farsetta on
PR Week has good news for marketers and PR professionals seeking to reach Black audiences: there are "about 1,100 [radio] stations in the U.S. programmed toward African Americans. ...
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General Mills Gets Multicultural
Submitted by Diane Farsetta on
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Wal-Mart Front Group Loses Front Man
Submitted by Diane Farsetta on
Andrew Young, the former civil rights leader turned chair of the front group Working Families for Wal-Mart, resigned from the pro-Wal-Mart group, after making remarks he now calls "demagogic" and "racist shorthand." During an interview with the Los Angeles Sentinel, Young said Wal-Mart should cause small local stores to go ou
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Wal-Mart's New Targets
Submitted by Diane Farsetta on
Latinos, African-Americans, baby boomers, high-income and rural shoppers -- Wal-Mart wants you. Those are the key communities identified in a six-page document that outlines Wal-Mart's future marketing plans. The giant retailer is reviewing its marketing strategy, due to slow growth. The document asks advertising agencies to describe how they would handle Wal-Mart's $570 million account.
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Race and Media: Only the Ads Are Diverse
Submitted by Diane Farsetta on
"The tentacles of the transnational mediopolies reach deeper into racial and ethnic communities than ever before," warns media analyst and activist Makani Themba-Nixon. "For some, this is a triumph in diversity. Big corporations reaching consumers of color is something they say we should celebrate. However, this market penetration has gone hand in hand with decreasing media ownership by people of color. ... Diversity in staffing (especially at the top) is closely tied to diversity in ownership.
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Yo Quiero Más PR!
Submitted by Judith Siers-Poisson on
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