The PR of War
Submitted by Laura Miller on
O'Dwyer's PR Daily columnist Frasier Seitel writes, "In the war on terrorism, PR is key. And in the coming days, as they wend through the shadowy thicket of Bin Ladenesque aggressors, President Bush and his associates might consider the following prescription for wartime PR strategy." Seitel's prescription includes the following points: build grassroots support; lead with goodwill; communicate, communicate communicate; and don't play fast and loose with the truth. Seitel says the last point poses a critical PR question for the Bush administration.